You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Advertising Research.
ANA has found 743 results for you, in 291 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

ADcom local market TV ratings

Since entering the local market ratings arena in 1996 there has been considerable interest in ADcom's set meter panel (with viewers modeled) as an alternative to the current people meter panels). ADcom has successfully used the large cable panel...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Bill Livek, Linda Baniel
June 17, 2003
×

Citation

Livek and Baniel (2003a, June 17). ADcom local market TV ratings . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/adcom-local-market-tv-ratings-


Research papers

RAEL

The Radio Advertising Effectiveness Laboratory (RAEL) was created in 2001 to research the effectiveness of radio advertising in the United States. Established as an independent non-profit organization with funding from radio industry companies, RAEL...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Branch Watkins, James D. Peacock, Kaki Hinton
June 16, 2003
×

Citation

Watkins, Peacock and Hinton (2003a, June 16). RAEL . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rael-


Research papers

Radio: Ready to rumble

This paper briefly reviews some of the research upon which most radio planning models are based and considers the relative impact of position in break and 'low clutter airtime' against the more traditional territory surrounding frequency within the...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Howard Parry-Husbands, Alan Bowman
June 16, 2003
×

Citation

Parry-Husbands and Bowman (2003a, June 16). Radio: Ready to rumble . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/radio-ready-to-rumble-


Research papers

Picture this!

This paper is a summary of findings from a photo study conducted among 450 kids aged 8 and 11 years from nine European countries: United Kingdom, Germany, Spain, France, Italy, Netherlands, Sweden, Denmark, and Norway. Kids were asked to take...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Delphine du Crest, Shari Donnenfeld
March 30, 2003
×

Citation

du Crest and Donnenfeld (2003a, March 30). Picture this! . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/picture-this-


Research papers

Do producers and consumers speak the same language?

Multi-national communication is a standard practice in the fragrance industry. But how are multi-national messages perceived in local markets? The paper examines the phenomenon of female fragrance advertising from two sides: what producers presented...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Maria Papanthymou
March 16, 2003
×

Citation

Papanthymou, M. (2003a, March 16). Do producers and consumers speak the same language?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/do-producers-and-consumers-speak-the-same-language-


Research papers

Wireless

This paper examines whether or not SMS is likely to be a 'disruptive technology' in the fields of advertising and marketing research.After an extensive programme of research the authors have concluded that it certainly has that potential as an...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Mike Cooke, Anders Nielsen, Colin Strong
January 26, 2003
×

Citation

Cooke, Nielsen and Strong (2003a, January 26). Wireless. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/wireless


Research papers

Strong enough for adults?

The paper describes an original research approach using an interactive video-on-demand television platform to determine the value of the medium as a research tool to measure consumer response to various stimuli.The results are based on responses to...

Catalogue: ESOMAR Technovate Conference 2003
Authors: John Mills, John Chaplin
January 26, 2003
×

Citation

Mills and Chaplin (2003a, January 26). Strong enough for adults?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strong-enough-for-adults-


Research papers

Building a symbol character

This paper reviews the research work developed for the Telefonica Super 15 campaign launch in Brazil.In the study, the advertising agency, the client and the research institute managed to create a symbol character along the different research stages...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Ana Helena Meirelles Reis, Maria Pia Bussoloti, Vera Ferraz
November 10, 2002
×

Citation

Meirelles Reis, Bussoloti and Ferraz (2002a, November 10). Building a symbol character. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-a-symbol-character


Research papers

Diving for pearls

This paper describes research conducted by the author that led to the publication of the UK joint national industry association guidelines on the use of payment by results (PBR) in advertising agency remuneration agreements. Set in the context of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Author: Jonathan M. Lace
September 22, 2002
×

Citation

Lace, J. M. (2002a, September 22). Diving for pearls. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/diving-for-pearls